Hello! I’m Makeda.
I’m a Senior UX Researcher with 5+ years of experience and a Master’s in Human Computer Interaction + Design from the University of Washington.
Get in touch
Selected Work
Relationship Management for Grantmakers
SUBMITTABLE
Generative research & concept testing on long term grantor and grantee relationship management that defined requirements for Submittable’s first on-platform CRM.
GENERATIVE RESEARCH / CONCEPT TEST / JOURNEY MAP / RITE
Evaluating ‘AI for Good’
SUBMITTABLE
Evaluative research that informed the design direction for Submittable’s first three ‘AI for Good’ features in partnership with Microsoft Tech for Social Impact.
CONCEPT TEST / USABILITY TEST / ACCESSIBILITY AUDIT
Responsible AI for Social Impact
SUBMITTABLE
Generative research into the grantmaking industry’s attitudes, concerns, and expectations that informed both product and marketing strategy for Submittable’s AI launch.
GENERATIVE RESEARCH
Launching a Web3 Creative Franchise
LUDA
Exploratory research and rolling research (RITE) to inform the MVP launch of a Web 3 create-to-own project for an early stage startup.
EXPLORATORY RESEARCH / RITE
Case study coming soon!